How to Film a Corporate Video in Luxembourg: A Step-by-Step Guide for Marketing Managers

As a marketing manager, being tasked with producing a corporate video can feel exciting—but also daunting. Whether you're highlighting a new product, sharing a client success story, or strengthening your employer brand, video is one of the most powerful tools in your content strategy. If your company is based in Luxembourg—or you're working with partners in the region—here’s a clear, actionable guide on how to plan and execute a successful corporate video project.

1. Define the Goal of the Video

Start with strategy, not style. What exactly should this video accomplish? Is it designed to:

• Introduce your brand to a new market?

• Showcase a product or service?

• Provide social proof through a client testimonial?

• Recruit new employees or improve internal communication?

Define the single, most important outcome. A clear goal helps ensure the entire project—from script to shoot—stays on message.

2. Choose the Right Video Production Partner

Look for a video production company in Luxembourg that speaks your language—literally and creatively. Prioritize a team with experience creating English-language content for corporate clients.

When evaluating potential partners, ask to see:

• Recent samples of similar projects

• Testimonials or case studies from corporate clients

• A breakdown of their process and timeline

A great production company will act like an extension of your team: responsive, clear, and strategic.

3. Align the Video With Your Broader Marketing Strategy

Think beyond the video itself. Where will it live—your homepage, social media, landing pages, email campaigns? How will it support other marketing initiatives?

Discuss this with your internal team and your video partner. This helps determine the right tone, format, and length.

4. Prepare Strong Interview Questions

If your video includes an interview (with a team member, executive, or client), the right questions are key. Here’s what to keep in mind:

• Focus on stories, not features. Ask about real experiences and outcomes.

• Use open-ended questions like:

  • “Can you describe a moment when our product/service really made a difference?”

  • “What was the problem before—and how has that changed?”

• Ask for specifics and emotion. Viewers remember how something felt more than what it did.

!!Share your questions in advance!! with the interviewee so they can prepare, but keep the tone relaxed and conversational.

5. Assign a Point Person and Keep Communication Clear

Internally, make sure someone is managing approvals, timelines, and feedback. Your video partner will do the heavy lifting, but your responsiveness will keep things on track.

It’s also helpful to gather any visual brand assets (logos, style guides, etc.) early, so the finished video aligns perfectly with your existing brand identity.

Frequently Asked Questions

Q: How long should a corporate video be?A: For most corporate videos, 60–90 seconds is ideal. Just enough time to engage your audience without losing attention.

Q: Should our team be on camera, or should we use a voiceover?A: It depends on your message. If personal connection and authenticity matter, on-camera interviews are powerful. For high-level overviews or explainer content, voiceover might be the better choice.

Ready to Film in Luxembourg?At LAFilms.lu, we help marketing teams like yours bring corporate stories to life—efficiently, professionally, and in English. Whether you're based locally or managing from abroad, we’re your partner on the ground.

👉 Request a Quote or reach out today to talk through your project.